Gucci

Gucci started in 1921 by Guccio Gucci as a luggage company in Florence, Italy.  Guccio Gucci got his inspiration for his brand from the couture houses in London.  Gucci prides itself on being exclusive, high quality, made in Italy, its use of Italian craftsmanship, and fashion authority.  Gucci has come a long way from luggage in the 1920's to full men's, women's, and children's collections, shoes, accessories, and most importantly handbags.

 I visited the Gucci store in the Aria casino and hotel.  Upon walking into the store I was greeted by a friendly sales person.  He introduced himself, and told me to take a look at their newest items in the front of the store and if I needed anything he was there to help.  I noticed that the store was VERY neat, everything was organized by collection, and color.  The sales floor was not over crowded with merchandise.  There's one of each handbag hanging on hooks or sitting on shelves for customers to touch, try on and look at.  The sales people gave u room to look around and shop, but if you needed them, they were available, unlike most traditional retailers where there's either no one to be found when you need help, or they follow you around desperate to get the sale.

It was a great shopping experience for me.  The sales people were very pleasant, and represented the brand really well.  The store was impeccable.  There was a balance with the sales people, they weren’t hounding me for a sale.  It seemed that they wanted me to simply enjoy my shopping experience at the store.  If I had questions they were happy to help and answer them.   One thing I noticed, was that they had a very small clearance section in the back, It wasn’t overly advertised, but as I approached that area, the sales person informed me that those items were slightly marked down.

   

Week 6 EOC: Bruce Weber

Bruce Weber's photography portray freedom with sexuality and life as a party.  The pictures are very crisp and clean and the models are very beautiful.  The men are slim with muscles.  The women are mostly slim, but there are photographs of well endowed women as well.  The children he photographs look like little angels.    "Bruce Weber, born in rural Greensburg, Pennsylvania, in 1946, became the preeminent  photographer of the fashion industry in the 1980's and continues to be one of the world's most popular and influential photographers"(http://www.bruceweber.com/#/about/bruce__nan_bios).

A lot of his ads are very erotic and some include full frontal nudity of both male and female models.  Bruce Weber is a big hit with celebrities and high fashion magazines.  His photography skills are very popular and he is often sought after by brands to help create an image for themselves.  He is also known for his photography and commercials he's done with American Eagle.  He also has a few short films that he's written and produced himself.   
 

Hawaiian Tropics Bikini Pageant

Known for its sun products, Hawaiian tropics has decided to re-evaluate some of its dealings.  Since 1983, Hawaiian Tropics has held an annual Bikini Pageant.  The pageant was to pick the hottest bikini clad girl with the best tan.  This was 100% based on looks.  But as the world changes, so does the mind-set of the people living in that world.  In the past, women hasd no rights and were encouraged to "look pretty".  After e womens rights movement, women and men alike are realizing that women can do more than look pretty and be seen.  The realization has come to the light that woman have brains too and should not be objectified because of looks or beauty.  Women have proven that they can and will do some of the same jobs that men do and that they do have more to offer society.  Hawaiian Trpoics has noticed this movement, a little late might I add, but they noticed and are making changes.  So, instead of women parading around in skimpy bikinis with tanned bodies, women are going to be evaluated in a different way.  Hawaiian Tropics is looking for the “woman who best embodies everything Hawaiian Tropic now stands for — beauty, confidence, style, enjoying the sun and keeping skin healthy.” Hawaiian Tropics wants a "face" of the company, and not a "body". "Facebook users will choose a winner who will get a vacation to Hawaii and be featured as a spokeswoman in an advertising campaign."  Hawaiian Tropics will allow their followers on Facebook to choose who this woman will be and she must be a woman of substance.  “Bikini contests as a tactic just don’t resonate with our consumer and don’t fit with who the brand is now,” said Danielle Duncan, the brand manager for Hawaiian Tropic. We will see how this goes and if it assists the company in achieving a higher profit margin and a more positive image. 

http://www.nytimes.com/2013/04/23/business/media/that-hawaiian-tropic-scent-no-bikini-required.html?_r=0

Slip! Slap! Slop!

Slip, Slop, Slap!
It sounds like a breeze when you say it like that
Slip, Slop, Slap!
In the sun we always say 'Slip, Slop, Slap!'

Slip, Slop, Slap!
Slip on a shirt, slop on sunscreen and slap on a hat
Slip, Slop, Slap!
You can stop skin cancer - say: 'Slip, Slop, Slap!' (http://www.sunsmart.com.au/news_and_media/media_campaigns/slip-slop-slap/)

Cancer is NO FUN! We all know someone or has lost someone to this horrible disease. The Slip, Slop, Slap campaign was created in 1982 by the Anti-Cancer Council of Victoria (Cancer Council Victoria) to create awareness of what the uv rays from the sun can do to one's skin. As beautiful as the sun is, the uv rays can be harmful to the skin and cause skin cancer. The Anti-Cancer Council of Victoria, wanted to warn people of this and offered them a solution of preventing this from happening by using sunscreen to protect themselves. It encourages people to slip on a shirt, slop on sunscreen, and slap on a hat.  This is a very effective campaign because it has a very memorable jingle and the animations of the original commercial are cute and memorable.  It is a fun way to remind people to be careful and protect themselves while having a good time in the sun.  “Cancer Council believes its Slip! Slop! Slap! campaign has played a key role in the dramatic shift in sun protection attitudes and behavior over the past two decades.” (http://www.sunsmart.com.au/news_and_media/media_campaigns/slip-slop-slap/)