Known for its sun products, Hawaiian tropics has decided to re-evaluate some of its dealings. Since 1983, Hawaiian Tropics has held an annual Bikini Pageant. The pageant was to pick the hottest bikini clad girl with the best tan. This was 100% based on looks. But as the world changes, so does the mind-set of the people living in that world. In the past, women hasd no rights and were encouraged to "look pretty". After e womens rights movement, women and men alike are realizing that women can do more than look pretty and be seen. The realization has come to the light that woman have brains too and should not be objectified because of looks or beauty. Women have proven that they can and will do some of the same jobs that men do and that they do have more to offer society. Hawaiian Trpoics has noticed this movement, a little late might I add, but they noticed and are making changes. So, instead of women parading around in skimpy bikinis with tanned bodies, women are going to be evaluated in a different way. Hawaiian Tropics is looking for the “woman who best embodies everything Hawaiian Tropic now stands for — beauty, confidence, style, enjoying the sun and keeping skin healthy.” Hawaiian Tropics wants a "face" of the company, and not a "body". "Facebook users will choose a winner who will get a vacation to Hawaii and be featured as a spokeswoman in an advertising campaign." Hawaiian Tropics will allow their followers on Facebook to choose who this woman will be and she must be a woman of substance. “Bikini contests as a tactic just don’t resonate with our consumer and don’t fit with who the brand is now,” said Danielle Duncan, the brand manager for Hawaiian Tropic. We will see how this goes and if it assists the company in achieving a higher profit margin and a more positive image.
http://www.nytimes.com/2013/04/23/business/media/that-hawaiian-tropic-scent-no-bikini-required.html?_r=0
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