Wednesday, April 17, 2013

Pampers (Midterm)

www.amazon.com
"Pampers flexes for snug and comfortable fit and has 3 layers of absorbency verses 2 layers in other leading brands.  Diapers feature favorite Sesame Street characters on every diaper.  There is an extra absorb core for outstanding leakage protection.  Pampers are wrapped in Certified Frustration-Free packaging. Overall: 4 out of 5 stars"
(http://www.amazon.com/Pampers-Baby-Diapers-Economy-Count/dp/B004Q8FFJS/ref=sr_1_1?ie=UTF8&qid=1366240932&sr=8-1&keywords=pampers+diapers)
5.0 out of 5 stars Best diaper on the market for the past decade!, March 17, 2009
By 
Amazon Verified Purchase      
"I am a stay at home Mom with 4 children. I have been buying diapers for the past almost 11 years and Pampers Baby Dry is hands down the best diaper on the market, and believe me I have tried them all! These diapers way out perform any other brand including major brands and department store brands."
(http://www.amazon.com/review/R1358UWX914W3O/ref=cm_cr_pr_viewpnt#R1358UWX914W3O)

Huggies VS Pampers
When it comes to purchasing infant diapers and baby diapers (sizes newborn and 1), Pampers diapers come in a larger quantity, at a cheaper price. BUT the heavier the baby gets, the larger diapers (sizes 2 and up) come in a smaller quantity for a larger price.  Huggies offers a larger quantity at a more reasonable price for the bigger sized diapers (sizes 2 and up).  Huggies also has a variety of 6 styles of diapers, two pf which, Pampers does not have a type of diaper for.  Both have diapers for premature babies and infants, toddler sizes, potty training and bed wetting diapers.  Huggies has an over night style and a leak lock style that Pampers doesn't have.  Huggies stops at size 6 (35 lbs), while Pampers actually goes up one more size (7). Pampers was created in the early 1960's and Huggies was launched by Kimberly Clark in 1968 and initially took away the market share from Pampers. However, as of 2012 P&G's share of the global market with Pampers is in the mid-30s (around 35%) and KC's share with Huggies is around 22%.
(http://www.diffen.com/difference/Huggies_vs_Pampers#Controversy)
Pampers are also sold in over 50 countries worldwide, including in Europe, North and South America, Asia and the Middle East. In the US, they are sold by a variety of retailers, including CVS, Walmart and Babies R Us. Pampers are not sold at Costco.
(http://www.diffen.com/difference/Huggies_vs_Pampers#Controversy)


Pampers Diapers (www.pampers.com)

Pampers was founded in the 1950's when Proctor & Gamble worker Victor Mills wanted to create a disposable diaper; he used his own grandchildren as test subjects. This first diaper started out with pins, but the 1970’s the pins wre removed and tape was added to clost the diapers. Premature, infant, and toddler sizes were introduced as well.  An absorbent gel was inserted into the diapers creating more absorbency, as well as softer lining inside of the diaper, elastic legs and waists, and a Velcro-like closure replaced the tape closure were innovations added in the 1980's. Value packs with a larger diaper count could be seen on the shelves in stores everywhere that sold Pampers branded diapers. Ultra Dry thin diapers were introduced to the public in the 1990’s. The diapers also evolved to a stretchier diaper for comfort and fit.  There’s the breathable diaper which allows air to flow into the diaper, sensitive skin diapers and wipes for babies with allergies, there’s also a moisturizing diaper with oils and lotions fused into the fibers inside of the diapers for a smoother baby’s bottom.

On the Pampers website there are tabs for parents to click on which include baby names, breastfeeding, development, diapering and skincare, feeding and nutrition, assistance during every trimester of pregnancy, safety tips, play tips, sleep tips and a week-by-week guide of baby care. There is help and information for parents from pregnancy up until 24 months (2 years old). Pampers offers a skin care guide, a you tube channel that parents can watch, and a list of the best health care providers for your baby. Pampers goes above and beyond diapering to offer tips and assistant to parents new and old.
"Pampers is #36 on the Forbes 500 Most Powerful Brands List" (https://www-staging.forbes.com/companies/pampers/)

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