To create my own personal brand I would probably start out
as an online store. Depending on my following
I would start out as an etsy store and upon expansion, I would create my own
website. My brand would be called
Pavi-Elle. Pavi-Elle is a bohemian/resort
wear type of clothing line. My products
would be rompers, leggings, oversized tank tops, dresses, wide legged pants,
and swimwear cover-ups. These clothing
can be worn on vacation, or in a warm climate.
The target market is women aged 25-40.
Pavi-Elle clothing is for comfort, but still sexy and confident. The colors of the line are earth tones and
bright vibrant summer colors. In styling
my business cards, I would incorporate the aura of the clothing along with
colors that would accentuate the colors used in my logo. My logo would be some type of italicized
writing to give an exotic feel, but not too hard to read so that people would
recognize the name of the brand and be able to make out what it says. My theme song would be “I am beautiful” by American
Idol winner Candice Glover. The song is
about being beautiful no matter what anybody else says or thinks. It is about empowerment and having self esteem
and a high confidence in yourself. This
would be the goal of my brand. For women
who are over 21, and are career women, mothers, wives, and their party days are
over. It is about rediscovering your
inner beauty and shining from the inside where people will be able to see it on
the outside. I would like to make my presence known on the
internet, and eventually own a boutique
or license out my product to stores like Target. I want my clothing to be affordable, fashion
for the everyday woman.
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