Artist: Usher
Website: www.usherworld.com
Usher is an R&B artist, actor, producer, and most recently a judge on the reality show The Voice. His website promotes his music by posting clips or the entire song that you can listen to and then at the end there's an option to share it to your social media site. The music is not for sale and is usually taken down after a period of time. You can become a member of the website b registering with your e-mail or you Facebook or Twitter account. This way you get updates on everything new posted to the site. There's also tour and event information that you can look at, but again no tickets or anything for purchase. There's photos and lots of information about his most recent project, The Voice, which is a reality show. It's a competition between singers, who have been separated into teams where a judge, or team leader (which is a celebrity recording artist) nurtures their talent in order for them to be the ultimate winner of the competition. This is a win for the contestant, as well as the judge or team leader. As far as branding, I feel that the website does a great job at providing information about who Usher is as a person. The website is user friendly, and even though nothing is for sale, it is packed with information about Usher, and keeps fans up to date on what he's working on.
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