Final Project: Gerber

Gerber
(theuntrendygirl.com )

Gerber has been around since 1900.  Gerber is currently celebrating its 85^th birthday.  In 2006, Gerber became a part of the Nestle family. "Nestlé and Gerber have long, rich histories of supporting the healthy growth and development of infants and toddlers." (http://www.gerber.com/AllStages/About/Heritage.aspx) For centuries, Gerber has been distributed to babies all over the world. Gerber provides nutritious foods, juice and snacks that start at infant babies and goes all the way to toddlers at age 2. This is a commitment to assist the baby from infant food until they are fully introduced to table food. It is an opportunity to for the child to "Start Healthy and Stay Healthy", which is Gerber's actual mission. "Start Healthy, Stay Healthy is a unique, integrated nutrition solution that provides products, information and guidance all backed by rigorous science and research to help parents make the right nutritional choices for their little ones from birth to 4 years. Start Healthy, Stay Healthy includes scientifically advanced, high-quality infant formula, and baby, toddler and preschooler foods." (http://www.gerber.com/AllStages/About/Mission.aspx)

Gerber is not only about nutrition and food, there's also a division of Gerber that offers life insurance programs for your child. The program is called The Grow-Up Plan. Information about this can be found at www.GerberLife.com. "You can start your child or grandchild with a $5,000, $10,000, $15,000, $25,000, $35,000 or $50,000 whole life insurance policy and lock in a low childhood premium that will never increase. Parents, grandparents and permanent legal guardians may apply when children are 14 days to 14 years old." (http://www.gerberlife.com/gl/view/guide_products/growup/index.jsp?utm_campaign=Impaqt+-+Paid+Search+GUP&utm_source=Impaqt%3APaid+Search&utm_medium=Paid_Search&gacv1=b8005305.1c626.13eee6aaa1a&gacv2=400639&gacv3=&gacv6=growup_product&gacv8=SSSS&gacv9=growup_08&gacv10=H3&keycode=400639&utm_term=gerber-47370863-VQ2-g-VQ6-14104337281-VQ8--VQ9--VQ15-1t1-VQ16-c&iq_id=47370863) There are several plans to choose from, the plans are designed to assist parents in setting their children up for the future. weather they decide to go to college or not, it's up to them, but it's up to the parents to make sure that their child has a chance at a lucrative and successful future.

It is evident that parents and children alike love Gerber products. This gives them a STRONG consumer foundation as well as a large following. On Gerber's Facebook page, not only do they share tips with parents, they also introduce new products, ask for feedback, and open the floor for suggestions and communicate with their customers. They also inform of special promotions, offer coupons, and post pictures for parents to browse. A satisfied customer, Venus Wygant, posted, "Gerber is a class act and always will be :-) thank you Gerber!" (https://www.facebook.com/#!/Gerber?fref=ts). The Gerber community gives parents the opportunity to chat and share stories amongst each other as well as with Gerber. Alyssa Fitzgerald posted to Gerber's facebook page, "Gerber was and still is the top brand I buy when buying for my chiildren :)) thanks Gerber for everything!" (https://www.facebook.com/#!/Gerber?fref=ts)  With Gerber’s efforts to promote health and nutrition, they also are aware of the community, assisting parents with their issues and needs, and putting money away to help parents give their child a future financially.  Gerber goes beyond food to make parents and children happy.

(baby-formula.findthebest.com )